What does it take to bring some of the world’s most technologically advanced cars to life? Find out as one of our expert guides takes you on an exclusive tour of the iconic Castle Bromwich factory where you’ll witness first-hand the entire manufacturing process, from sheet metal to finished vehicle.
SHEER METAL TO SHEER THRILLS
If you have ever wondered how a Jaguar is brought to life, you already own a Jaguar or are considering buying one, here’s your chance to experience the process from start to finish.
ALUMINIUM
Jaguar’s Intelligent Aluminium Architecture is revolutionizing how we create cars that are more agile and responsive. At Castle Bromwich you will witness the world’s largest aluminium press, built to create F‑TYPE’s state‑of‑the‑art unique, sleek, aerodynamic form.
CYBERNETICS
Eighty percent of a Jaguar XJ’s body is constructed by over a hundred hi-tech robots working in perfect synchronisation. Watch Jaguar’s dedicated cybernetic army shape, rivet and bond Jaguar cars, before highly skilled craftsmen lovingly finish to order each unique vehicle.
DESIGN YOUR OWN JAGUAR
If you're thinking of buying a Jaguar, the Tour offers you the opportunity to explore the hundreds of bespoke elements that’ll make your vehicle unique. Let your imagination come to life as you decide on your paint colours and components, from wheels to veneers, before you order your own bespoke Jaguar.
IMPORTANT VISITOR INFORMATION
OPEN ALL
How do I book?
Do I need to bring anything?
How old do I need to be?
Can I park at the factory?
When do I need to arrive?
Can I take pictures?
Is there access for those with disabilities?
GETTING THERE
ADDRESS
The Jaguar Visitor Centre, Castle Bromwich,
Chester Road, Castle Vale, Birmingham, B35 7RA, UK
CAR PARK SATNAV COORDINATES:
52°30’55”N 1°47’55”W
52.515289, -1.798842
We look forward to your visit, but remember places are very limited, so please book in advance.