The design team at Jaguar has created an installation using lasers and light guide technology to produce a silhouette of a futuristic vehicle that celebrates the “art of performance”.
Jaguar’s installation for the Biennale tells the compelling story of its rich heritage, from past through present and into the future.
Video footage looks back at the brand’s big moments in history when Jaguar pushed the boundaries of what is possible within automotive design, such as its 1988 motor racing victory at Le Mans.
A laser-powered light guide passes through the rooms, forming the distinctive silhouette of the iconic E-Type before transforming into today’s family sports car, the F-PACE.
In the “gallery of the future” the light guide traces a path through a rapidly changing world, highlighting the challenges the design teams face when they create cars aimed at a new generation of customers:
How can we address issues surrounding driving, health and wellbeing? What is the future interface of human and machine? How can autonomous technology enhance the driving experience? How will new powertrain technology and interior cabin requirements affect the design and profile of future vehicles?
Using lasers and light guide technology, Jaguar’s Creative Specialist, Hugo Nightingale (working with creative agency, Imagination) has created a three-dimensional sculpture that evokes a vehicle of the future, designed to hint at a time in which many of these questions have been answered. The laser-powered light guides are positioned with such precision that the impression of a transcendent machine floating in light is created.
Space is left for viewers to project their own interpretations of a utopian future, in which technology has liberated mobility, and travel is thrilling, beautiful and sustainable.
Date: 7-27 September 2016
Location: Somerset House, London