Our high octane experience for ice drive fanatics.


Experience ice driving like never before with more exclusive tuition, more exclusive vehicles and more exclusive fun.

Your personal instructor will collect you from the airport in Arvidsjaur and drive you to the Hotel Silverhatten, high in the north of Sweden, nudging the Arctic Circle. Enjoy dinner and drinks with your instructor and fellow drivers.
Your Ice Drive Experience is designed around you. You will choose your vehicles, your tracks and the skills you want to develop. Your highly experienced, professional instructor is exclusively yours throughout the weekend.
Back out on to the ice for more thrilling circuits and more pulse-quickening vehicles, including the Jaguar F‑TYPE SVR. You’ll also have the white-knuckle experience of a lap or two with one of our pro-drivers.
Not quite ready for your Scandinavian adventure to end? Why not sign-up for additional activities in advance. Choose from an Arctic Circle Drive, snowmobile safari or an authentic husky sled tour.

Professional, dedicated and very experienced. Our expert instructors are dedicated to getting the best out of every vehicle, and every guest.


For more information please contact us:

Telephone: +49 69 460 97 47 47
(9 a.m – 6 p.m CET Monday to Friday. Local charges may apply)


Light enough to wear while driving, warm enough to shrug off wind, rain and snow. The Jaguar-branded Ice Academy jacket will always remind you of your Arctic experience.
Use your newly-acquired vehicle control skills as you explore the Arctic landscape. Memories of the light, the stillness and the vistas will stay with you forever.
Swap Jaguar power for husky power and enjoy the thrilling sensation of controlling a well-trained dog sled team as it races through the snowy wilderness.
Take the controls of a powerful snowmobile for an exhilarating journey of exploration through the pine forests and snow-filled landscapes of Arjeplog.

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Who operates the Jaguar Land Rover Ice Academy?

Zum goldenen Hirschen X zerotwonine GmbH operates the Jaguar Land Rover Ice Academy in conjunction with Jaguar Land Rover, who provide the vehicles and the qualified Jaguar Land Rover Experience driving instructors. The drive programme and ice tracks have been designed by Jaguar Land Rover plus you have an on-site manager who oversees all aspects of your driving experience to ensure it runs smoothly.

Who does the driving?

You do! There will be a team of Jaguar Land Rover Experience instructors on hand to provide expert guidance and tuition, but you are behind the wheel.

What language is the Jaguar Land Rover Ice Academy delivered in?

The programme is delivered in English.

Can i participate in the Ice Academy as a non-driver?

Our programmes are tailored to delivering a unique driving experience. We are not able to provide non-drivers with an entertaining alternative programme due to the setting and location of the Experience. Nothing can compare to driving on the ice therefore we recommend registering as a driver.

What other activities are avaliable?

There are optional dog-sledding, snowmobile tours and Arctic Circle Drive (for an extra charge), which can be pre-booked when booking your place on the Jaguar Land Rover Ice Academy. For more information about these and any other activities on offer, please ask the team when you’re there, or

When do the bookings close?

Rotations will be closed 4 weeks prior to rotation start date

Do I need to purchase extra insurance to be able to drive?

Additional vehicle insurance is not required but it is mandatory for guests to purchase a comprehensive travel insurance policy. Travel insurance can be purchased via our operating agency, Zum goldenen Hirschen X zerotwonine GmbH.

E-mail: or Telephone: +49 69 460 97 47 47 (09h00 – 18h00 (CET), Monday to Friday, excluding locally relevant holidays. Local operator charges may apply.)

What is included in the price of the Jaguar Land Rover Ice Academy?

General inclusions are as follows: all driving activities, hotel accommodation (with a double bed), breakfast, lunch & dinner, drinks with meals, and airport transfers to/from Arvidsjaur Airport. Please refer to your individual tour itinerary for the exact inclusions. Please note that due to the level of driving involved, alcohol is only included with your dinner and will be limited. Soft drinks, tea and coffee are included with all meals.

What isn’t included in the price of the driving experience?

Flights, meals and drinks that are not specified in the programme, optional activities (for example dog sledding and snowmobile tours) visa fees (if applicable), travel insurances and any pre or post-trip arrangements that deviate from the itinerary.

I’ve never driven a vehicle on ice before, can I still participate in the Jaguar Land Rover Ice Academy?

Absolutely – the driving activities are designed for drivers of all abilities. You will receive thorough driver briefings and our team of expert Jaguar Land Rover Experience instructors will be on hand to provide expert guidance and instruction on the ice via two-way radios fitted in each vehicle. For the Advanced programmes previous Ice Driving experience is strongly advised.

What vehicles will I be driving?

Ice Drive:
F‑TYPE V6, F‑PACE, Range Rover Sport, Range Rover Velar

Ice Drive+:
F‑TYPE V6, F‑TYPE V8, F‑PACE, Range Rover Sport, Range Rover Velar

Ice Drive Advanced:
F‑TYPE V6, F‑TYPE V8, F‑PACE, I‑PACE, Range Rover Sport, Range Rover Velar

Ice Drive Advanced +:
F‑TYPE V6, F‑TYPE V8, F‑TYPE V8 SVR, F‑PACE, I‑PACE, Range Rover Sport, Range Rover Velar

Occasionally we may need to change or substitute the vehicles specified, due to circumstances beyond our control and we reserve the right to do so.

Are the vehicles manual or automatic?

All vehicles on this programme are automatic.

Are the vehicles left or right-hand drive?

The vehicles are a mix of right and left-hand drive. Clients who are not comfortable driving on a specific side of the vehicle are welcome to inform the instructor teams who will do their best to accommodate your requirements.

What is the minimum age for participation?

Minimum participation age is 21 with 3 years full licence or 23 with 1 year full licence.

What type of driver’s licence will I need?

All drivers must hold a full and valid driving licence. If you hold a UK licence you will be sent a web link to an online form, which you must complete in advance in order to verify the status of your licence. If your licence was issued outside of the UK then you will be required to complete a driving licence declaration form at your welcome briefing. Your driving licence needs to be valid and current and must be brought and produced on the day of the experience. All drivers must have at least three (3) years uninterrupted driving experience on a full licence without serious accident or conviction in the last two (2) years. Or at least one (1) year uninterrupted driving experience on a full licence without serious accident or conviction in that time, if driver is aged 23 years or older. All drivers must have no more than 6 current penalty points on their licence (where applicable) to enable them to participate in any on-road requirements of the course. You must notify us if you have more than 6 penalty points on your driving licence.

Do I need to have a certain level of physical fitness to take part?

To participate in the Driving Experience you should ensure that you do not know of any circumstances which would disqualify you from driving such as chronic back problems (or similar conditions), mental conditions which might impair your ability to drive, poor eyesight which doesn’t meet the standards for driving, pregnancy or heart problems.

How many people are in each vehicle?

There will be two guests sharing per vehicle. On the Advanced programmes there will be elements of 1:1 instruction.

If I am travelling by myself will I have my own vehicle?

No. As a single traveller you will be paired in your vehicle with another guest. You will have your own hotel room throughout.

Are children allowed to join the Jaguar Land Rover Ice Academy?

The Jaguar Land Rover Ice Academy is not suitable for children due to safety reasons and the extreme climate conditions in the destination.

What is the maximum group size on each driving experience?

To provide a more exclusive and engaging experience, the maximum group size on the Jaguar Land Rover Ice Academy is 30 guests (two per vehicle), and 20 guests for Ice Drive Advanced and Advanced +.

Which types of beds are available?

We offer double beds in all rooms. Single or twin beds are not available.

Do I require a visa?

Most countries outside of the EU require a visa for travel to Sweden and the EU. Kindly contact your local consulate to check on your specific requirements. Should you require an invitation to receive your visa, kindly inform Zum goldenen Hirschen X zerotwonine GmbH who will provide you with this.

Which currency is used in Sweden?

The local currency is Swedish Crowns (SEK).

Whom can I contact if I require assistance with flight bookings or travel insurance?

Zum goldenen Hirschen X zerotwonine GmbH, our operating partner, will gladly assist you with booking your flights and travel insurance. They can be contacted as follows:

E-mail: Telephone: +49 69 460 97 47 47 (09h00 – 18h00 (CET), Monday to Friday. Local operator charges may apply).

Do I need special clothing?

The temperatures at the driving event may fall to -30°C or lower and we therefore ask you to ensure that you bring appropriate warm, weatherproof clothing and footwear. Clothing is not provided and therefore we recommend all participants bring the following items:
•Warm hat
• Warm gloves
• Woolly scarf
• Thermal base layer (long sleeved / long legged)•
• A good insulated jacket
• Woolly jumper or fleece jacket
• Some additional light-weight layers to add as required
• Sturdy, comfortable footwear (suitable for driving)

If you wish to purchase a Jaguar branded jacket, our showerproof 2 in 1 men’s jacket with a quilted puffa inner boasts omni-heat reflective technology for warmth. The hooded outer layer is completely water resistant while the inner keeps the heat within to combat the cold. The outer rain jacket can be detached from the puffa, allowing you to wear the two jackets individually or together. The puffa is branded with the signature Jaguar wordmark and the outer is branded with the Ice Academy logo. Please select the quantity required upon check out.

Outer and lining: 100% Polyester
Inner: 100% Nylon

What is the dress code for evenings?

Evening dress code is casual.

What happens if the weather is not ideal for ice driving?

Should the weather lead to a closure of the ice field for safety reasons, an alternative programme will be offered.

Am I allowed to bring a camera or video camera?

Yes of course, but please note the Jaguar Land Rover Ice Academy takes place at Jaguar Land Rover’s secret cold climate testing facility, so some photography restrictions will apply. Drones are not allowed.

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