‘The most beautiful car ever made’. Reborn.

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Described as ‘The most beautiful car ever made’ by Enzo Ferrari, the Jaguar E‑type epitomised the glamour and excitement of the swinging 60s. Nearly 60 years on, the Jaguar E‑type Reborn programme will see Series 1 E‑types restored to their original specification for future generations of enthusiasts and collectors to buy directly from Jaguar Classic.

<h4 style="font-weight: 500">AS THE 60s SWUNG, THE E‑TYPE ROARED</h4>

The E‑type defined its generation. It was everything the 60s stood for and became the car of choice for the international jet-set, super models and rock stars alike.

So as London began to swing, it also started to echo with the roar of the Jaguar E‑type, quickly cementing its iconic status along with other giants of design, art, music and fashion.


Our state-of-the-art workshops at the new Jaguar Land Rover Classic Works head office in Coventry offer the very finest restoration facilities. With 30 bays dedicated to the Reborn programme, the Jaguar Classic team combines the latest technology with traditional craftsmanship techniques to restore and recreate some of the most famous Jaguars ever made.


As the creators of the E‑type, Jaguar Classic’s craftsmen are much more than just technicians and engineers. They’re passionate custodians of one of Britain’s greatest ever brands. A passion that translates into world-class service, craftsmanship and quality. We therefore look forward to welcoming you to our incredible new facility in Coventry – the city where the Jaguar E‑type was born.

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