• JAGUAR F‑PACE

    Luxury performance SUV offering practicality and efficiency.

  • Jaguar E‑PACE

    Jaguar’s first compact SUV is a unique combination of looks, agility and dynamic driving.

  • JAGUAR I‑PACE

    The ultimate all-electric performance SUV.

  • JAGUAR F‑TYPE

    Pulse-quickening, pure Jaguar sports car.

  • JAGUAR XE

    The most advanced, efficient and refined sports saloon that Jaguar has ever produced.

  • JAGUAR XF

    Luxury business saloon with distinctive design, dynamic drive and state-of-the-art technologies.

  • JAGUAR XJ

    Premium luxury saloon, spacious and beautiful yet powerfully agile.

  • SVO

    SVO delivers the ultimate in Jaguar performance, luxury and technology.

ABOUT JAGUAR

INNOVATIVE LEADERSHIP BUILDING A CUSTOMER-FOCUSED CULTURE

Gerd E. Mäuser, Jaguar Land Rover, Chief Marketing Officer

Gerd E. Mäuser was appointed Chief Marketing Officer for Jaguar Land Rover in January 2015. He reports directly to Jaguar Land Rover Chief Executive Officer, Dr Ralf Speth.

Mäuser, previously an Independent Consultant for Jaguar Land Rover, will be responsible for all global marketing activity on both the Jaguar and Land Rover brands. Mäuser’s role encapsulates brand positioning; current and future product planning; marketing communications; brand experience strategies and supporting future growth.

Mäuser has around 30 years of experience in marketing in the automotive industry, joining BMW as a trainee in 1985, soon after completing his degree in Economics (Business Administration) with a specialisation in Marketing and Strategic Planning from Johann Wolfgang Goethe-Universität, Frankfurt am Main. From 1987, he held a number of positions at BMW Motorcycle Division, including; Manager of Marketing and Product Strategy, General Manager of Marketing and Planning and Director of Corporate Marketing.

In 1994, Mäuser was appointed Director of Corporate Marketing at Porsche AG, a position he held until 2010. His main responsibilities covered global brand-management, including the complete marketing-mix activities, as well as long term corporate planning for sales and marketing.

In October 2013, Mäuser once again became an Independent Consultant for Jaguar Land Rover. He held this position for two months, moving on to become full time President of football club VfB Stuttgart 1893 e.V for two years.

Mäuser lives in Bietigheim-Bissingen, Germany and in Stratford-upon-Avon, UK.

If we are to be the first choice of customers, we must put customers first.”

Gerd E. Mäuser - Jaguar Land Rover, Chief Marketing Officer