The brainchild of Prince Harry, the Invictus Games is a new international sports event for wounded, injured and sick service personnel – the first of which took place in London from 10-14 September 2014.
As Presenting Partner, we not only supported the running of the Invictus Games with 150 Jaguar volunteers, we also played key roles in multiple events including Cycling, Wheelchair Rugby and the Opening and Closing Ceremonies.
Across the five days, over 400 service heroes from 13 nations showed the world what they can do. And we were honoured to salute them with our “READY” campaign.
Watch the READY campaign film featuring Corporal Daniel "Baz" Whittingham, 11 Explosive Ordnance Disposal Regiment of the Royal Logistics Corps:
The wounded, injured and sick heroes who competed in the Invictus Games have overcome unthinkable adversity. It is this determination to perform against all odds that inspires us at Jaguar and why we are so proud not only to tell their stories (below), but also to be exploring opportunities with the Royal Foundation and the Ministry of Defence to enhance the valuable role of veterans as skilled employees.