What does it take to bring to life some of the most technologically advanced cars in the world? The Alive Tour at Castle Bromwich offers an exclusive insight into the creation of our cars. You will have a unique opportunity to witness the entire production process from sheet metal to Jaguar car.
In our state-of-the-art factory, you’ll see hundreds of robots working in perfect accord with talented craftsmen to produce cars from the inspirational Jaguar range.
The Jaguar Visitor Centre, Castle Bromwich,
Chester Road, Castle Vale, Birmingham, B35 7RA, UK
Please check your route before you travel.
At junction 6, take the A38 exit to Lichfield. At the roundabout, take the 3rd exit onto Tyburn Rd/A38. In 2 miles turn right onto Kingsbury Rd/A38. Follow for 0.8 miles then, at the next roundabout, take the 4th exit onto Chester Rd/A452 dual carriageway. In half a mile you’ll reach the Spitfire roundabout. Go right round, taking the fourth exit, now heading north on the Chester Rd/A452. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.
At junction 5, take the A452 exit to Birmingham (E)/Sutton Coldfield. At the roundabout, take the 3rd exit onto Newport Rd/A452. Go straight across the Spitfire roundabout. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.
Parking is free.