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Experience Jaguar

THE ALIVE TOUR AT CASTLE BROMWICH

What does it take to bring to life some of the most technologically advanced cars in the world? The Alive Tour at Castle Bromwich offers an exclusive insight into the creation of our cars. You will have a unique opportunity to witness the entire production process from sheet metal to Jaguar car.

In our state-of-the-art factory, you’ll see hundreds of robots working in perfect accord with talented craftsmen to produce cars from the inspirational Jaguar range.

GETTING THERE

ADDRESS

The Jaguar Visitor Centre, Castle Bromwich,
Chester Road, Castle Vale, Birmingham, B35 7RA, UK

CAR PARK SATNAV COORDINATES:

52°30’55”N 1°47’55”W
52.515289, -1.798842

Please check your route before you travel.

FROM M6 EASTBOUND

At junction 6, take the A38 exit to Lichfield. At the roundabout, take the 3rd exit onto Tyburn Rd/A38. In 2 miles turn right onto Kingsbury Rd/A38. Follow for 0.8 miles then, at the next roundabout, take the 4th exit onto Chester Rd/A452 dual carriageway. In half a mile you’ll reach the Spitfire roundabout. Go right round, taking the fourth exit, now heading north on the Chester Rd/A452. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.

FROM M6 WESTBOUND

At junction 5, take the A452 exit to Birmingham (E)/Sutton Coldfield. At the roundabout, take the 3rd exit onto Newport Rd/A452. Go straight across the Spitfire roundabout. The entrance to The Jaguar Visitor Centre is in a couple of hundred yards on your left.

Parking is free.